Autodesk is showing its conceptual modeling tool, FormIt, at the annual gathering of architects held by AIA. It appears remarkably easy to use. 3D buildings are easily created and modified with a push or pull. It’s like I’ve seen this somewhere before… Oh, yeah. It was called SketchUp.

Autodesk’s FormIt may remind you of another architectural conceptual modeling program
Architects have almost universally accepted SketchUp, which has been giving away its easy-to-use 3D modeler for years. This has no doubt been a vexation to Autodesk, whose Revit software, while close to a standard as a BIM design software, does not lend itself to the type of 3D “sketching” architects need to do at the conceptual stage of design.
Autodesk must have chafed at the use of SketchUp, which they had knocked for not being precise, not being a real solid modeler and not being able to merge efficiently into “serious” design tools. But nothing could pry SketchUp from architects’ hands.
Read more: http://www.engineering.com/BIM/ArticleID/10348/Is-Autodesk-Trying-to-Take-Out-SketchUp.aspx
Autodesk must have chafed at the use of SketchUp, which they had knocked for not being precise, not being a real solid modeler and not being able to merge efficiently into “serious” design tools. But nothing could pry SketchUp from architects’ hands.
Read more: http://www.engineering.com/BIM/ArticleID/10348/Is-Autodesk-Trying-to-Take-Out-SketchUp.aspx